PPC stands for Pay – Per Click is an advertising platform which helps you in creating content, displaying it to the end customers and then charges you for the specific actions taken on the ad. In most of the situations, you pay for ad clicks which take the users to your site. On the contrary, on some of the platforms, you can also pay for other actions, such as video views, impressions, and on-site engagements.

PPC Services

As a young based entrepreneur settled in Portland, Oregon, I, Nitin Khanna has encountered that it is a wonderful opportunity to give your business a chance in putting your products and brand in front of the interested customers. Obviously, it is a necessarily valuable tool to build awareness of a brand, produce leads and drive conversions.

The Popular PPC Platforms

You might be familiar with plenty of PPC platforms, each one of which has its unique advantages and best uses. Yet, the major platforms of PPC are:

  • Google AdWords:

    This is the place where ads are shown to the ultimate customers based on their searches. AdWords best value only comes from displaying your ad content to the end customers who are keenly looking for what you have to offer and are further along in the business cycle.

  • Facebook Ads:

    This has an unparalleled targeting system, which enables you to advertise on Instagram. Facebook Ads has two major strengths – retargeting based on segmented marketing and custom audiences and capability to introduce your brand to the customers who do not know that they required it.

Difference between the Two:

Google AdWords is completely about demand harvesting; on the contrary Facebook Ads are about demand generation.

Also, there are other PPC platforms as well, most of which exist on the sites of social media. These comprise of the following:

  • LinkedIn Ads
  • YouTube Ads (technically supported by the system of Google AdWords)
  • Twitter Ads
  • Promoted Pins
  • Quora Ads

If a business wants to get the most of the possible advantages from each, they must stagger their ad spend among many ad platforms.

Final Words

PPC advertising might be intimidating at very first, but it is an incredible method to attract the traffic, sales, and leads. This can put you in front of the audiences who are actively trying to find out the products and services as if of yours and audiences who have no idea that the products like yours already exists.

Try this strategy in your business and write your comments in the comment section below.

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