The Advantages of Native Ads by Nitin Khanna
The world of internet marketing is changing constantly. And a noteworthy replacement is of Banner ads by Native ads, which offer a better CTR and higher leads.
It has been years that Native advertising came in for use, but not all marketers are acquainted with the concept, and hence haven’t vaulted on the board yet.
So, what do you understand by native advertising? In simple words, it is a form of marketing where a paid ad is naturally placed into surrounding content without disturbing the user experience. Native ads blend with the visual element and overall content, appearing as a part of it.
Native ads can help the marketers make money online, allowing the advertisers to decrease their acquisition costs.
Many believe that 2017 is the year when native advertising will grow further. With more people getting aware of its benefits, the industry is anticipated to hit the $21 billion mark by 2018.
Still not convinced? Below are some of the major benefits of using native advertising for both publishers and advertisers:
- Customers feel vested and publishers’ au fait
Customers disgust ads for a number of reasons. Some hate them due to distractions, while some hate ads for the false information.
When are on the web, customers either look for entertainment or solutions to their problems. They perhaps are not always looking for a new product or service; what they have on their mind is a solution.
If a customer searches for ‘back pain tips’, he probably is looking for ways to reduce backache, and not for the products to do so. However, they may be interested in purchasing a product if it has the required benefits.
Imagine: A person watching a video for tips for back pain and suddenly a pop-up shows up for highlighting a product that reduces back pain. This will disrupt the UX and evoke negative results, eventually irritating the user who may leave the website.
Conversely, if the video references the same product as a means of reducing backache, the person might take it seriously, as the product appears as a solution to the user and not forcing on the user. Chances are that he or she may even click on the button to purchase the product, hence increasing the CTR.
This is highly advantageous for publishers, since they are in total control of what they want to promote, in contrast to other options where they don’t have much control over the ads displayed on the web.
- Higher engagement
Engagement is the biggest reason I use native advertisements. According to reports, native advertising is more engaging than traditional display advertising, with banner ads falling in popularity and reaching a CTR of about 0.07%. But how is native advertisement doing in comparison? Let’s learn some stats:
Native ads viewed 53% more frequently than display ads, providing a higher CTR
Native ads result in 18% increase in purchase intent.
Native ads can help lift a brand by up to 82%.
Users have learnt how to turn a blind eye towards ads, which is why banner ads have decreased in popularity over the years. However, users are not able to neglect native ads as easily because they blend so well with the content that they appear to be a part of the actual publication.
But a user must be able to distinguish ads from the original content to be able to understand the real CTA, otherwise the CTR may decrease.
Native ads benefit the publishers too. It is a known fact that users hate advertisements, especially a page that is flooded with big banners and pop-ups. However, since native ads mingle really well with the content, users don’t feel much distracted. And if done the right way, with transparency, they can result in reduced bounce rates and spend longer on a page.
- Native content may get more shares
Since native ads are weaved into the content, it has a chance of going viral. People often shy away from sharing content that appears promotional, though would happily share informational content.
This is advantageous for both, the advertisers and the publishers. While advertisers get views and reach a larger audience, publishers enjoy having viral posts that can add value to the website as a whole.
Got doubts on this? Reach out to me and I will be happy to answer them all.
http://www.nitinkhanna.me/the-advantages-of-native-ads-by-nitin-khanna/The Advantages of Native Ads by Nitin KhannaInternet MarketingThe world of internet marketing is changing constantly. And a noteworthy replacement is of Banner ads by Native ads, which offer a better CTR and higher leads.It has been years that Native advertising came in for use, but not all marketers are acquainted with the concept, and hence haven’t...Nitin KhannaNitin Khannanitinkhanna123@hotmail.comAdministratorI’m a Digital Marketing Strategist living in Portland, Oregon. I am a fan of Digital Marketing, Internet Marketing, and Online Reputation Management. I’m also interested in technology and web development. You can hire me with a click on the button above.Nitin Khanna