Is search different in 2017? We are just 3 months past the year and have already come across some perceptible changes in the search environment. Though changes are always anticipated when it comes to the world of search, some changes arrive faster than expected. As a digital marketing strategist, I Nitin Khanna, strive to keep my people informed about the changes in this industry that can affect their businesses and the changes that certainly meet that criterion.

How has the search changed?

My Business – Google My Business (GMB) is changing the search by adding one more Google-based location for people to find out about you and your business. Besides from being a great, free business listing, using it will benefit your rankings because Google is going to check for trusted information in its’ own databases. If you don’t have a business setup yet, then you are probably missing out on a very easy way to promote yourself, expressly at the local level.

HTTPS – We all knew about the change that Google had to bring in in January, called the version 56 update. With that update, those HTTP pages that are used to collect passwords or personal information are marked as ‘non-secure’. Now, if those pages are using HTTPS (secure HTTP), then all is good. This ‘non-secure’ change is affecting those websites that have not updated to secure HTTP, primarily with the loss of conversions and lower ranking signals such as the bounce rate of people leaving to find a secure site.

Content Marketing – So far, the power of content marketing is on full display. I talked a lot about how Content is King in my SEO Predictions for 2017 and at present Content Marketing and SEO are being attached at the hip. If you want to increase your visibility online, you need to have high quality content that is personalized to your audience and then pushed and endorsed. This content is not only going to help you with the brand authority, but also will directly fuel your SEO efforts.

Spam Detection – According to buzzes, Google is looking hard at bad and spam links. This should not be a surprise since

  1. a) There are always a few good Google tales floating around, and
  2. b) Google has made their opinion of bad and spam links quite clear.

Even if you don’t engage in any unpleasant practices that Google might downgrade you, but that doesn’t mean you shouldn’t evaluate the links you hold.

If the history of the internet has imparted us anything, it is that ‘change is expected’. Search is different in 2017 and the best to do is to embrace those vagaries and make changes to your plans as desired to ensure that your business stays optimized and boosted.

 

Nitin Khanna on How Google is Different In 2017Nitin KhannaInternet MarketingIs search different in 2017? We are just 3 months past the year and have already come across some perceptible changes in the search environment. Though changes are always anticipated when it comes to the world of search, some changes arrive faster than expected. As a digital marketing strategist,...Portland, Oregon Based Internet Marketing Expert