How important are the Blogs for a Business?
Blogs earlier were just an expression of a person or platform to share one’s ideas or thoughts but now it has become one of the most influential tools in the market space.
It is an excellent way to keep consumers updated with the products and services of the company. In spite of enjoying inherent benefits of blogging, there are still lots of businesses that are not active in blogging. Let’s see how blogging is a need for your business!
Gets traffic to your website
Website of the company is an asset to it and anything that drives traffic to the site doubles the asset’s value. Traffic on the website helps in achieving the objective of the business.
Blogging shows the professional approach of the brand or business. Blogs provide internet users the reason to visit a site and increase the traffic. Blogs help potential customers to discover the website and stand out of the crowd. A survey of HubSpot survey showed that 60% of the brands that have blog active websites acquire more customers than others.
This becomes possible only if the blogs are interesting, informational and customer engaging. It attracts people to visit the site time and again.
Converts traffic into leads
There are more chances of conversion of the traffic into leads. It provides a bright opportunity of getting the potential customers.
Adding lead-generating call-to-action words works great in every blog post. Let’s see how traffic-to-lead conversions works:
- Post a blog
- Visitors reads the blog and sees call-to-action for an offer
- Visitors click call-to-action and come on the landing page where they have to fill a form to get the offer
- They fill it, submit the information and get the offer.
This is how blog can aid in lead generation.
Rises search engine traffic: Blogs are vital part of Search Engine Optimization and is leveraged upon in two ways. First way is to include it as an additional index page to your site and second way is to include targeted keywords and links in the blogs which will help you in getting more noticed in the search results.
Regular updates with quality content on the website are an indication to Google that the website is active. Research has showed that blogging increases inbound links, which is the most important factor in Google algorithm.
Builds name of the brand: Blogging is the most organic method of attracting people towards your brand. Every business strives to create their brand name. Blogging provides a huge chance to make people see them as THE BRAND.
You can focus precisely on your target audience by creating specific, creative, unique and targeted content.
Content creation for social media marketing: It is almost obligatory for brands to have their presence on social media and stand apart from the other competitors.
Sharing quality content in the form of blogs on social media channels is useful to amplify your content online.
Increases interaction with customers: Staying connected with the potential audience is critical for every brand. Success of any business lies in making the customers happy. For this a good rapport with customers is must.
Blogs help build relationship with their customers which ultimately turn into brand loyalty. Blog does half the job for your brand and is the most crucial thing to make your place among the competitors. Take blogging as a strategy to win the race, if your company has still not started it.http://www.nitinkhanna.me/nitin-khanna-explains-importance-blog/Nitin Khanna Explains the Importance of Bloghttp://www.nitinkhanna.me/wp-content/uploads/2017/02/Blog.pnghttp://www.nitinkhanna.me/wp-content/uploads/2017/02/Blog-150x150.pngBloggingBlogs earlier were just an expression of a person or platform to share one’s ideas or thoughts but now it has become one of the most influential tools in the market space. It is an excellent way to keep consumers updated with the products and services of the company. In...Nitin KhannaNitin Khannanitinkhanna123@hotmail.comAdministratorI’m a Digital Marketing Strategist living in Portland, Oregon. I am a fan of Digital Marketing, Internet Marketing, and Online Reputation Management. I’m also interested in technology and web development. You can hire me with a click on the button above.Nitin Khanna