email marketing

Email marketing is considered as one of the best methods of digital marketing. I, Nitin Khanna, a US Based Entrepreneur from my experience has encountered that it is the most powerful method for the businesses in promoting their products, brands and services. This is the reason that why at times it can be annoying for the internet users and customers when they are frequently asked for their email addresses. However, it is impossible for the businesses to not ask for the email address of their visitors. They cannot ignore the benefits of email marketing.

I would like to share some benefits that every business owner should be aware of:

  1. More Control over Your Marketing

Businesses have more control over their marketing strategy when they make use of email marketing as the primary method to approach the customers. When they display the ads on different websites or purchase the slots on the search results page, they expect that the visitors notice their ad. On the contrary, each visitor who has an email address will open their email regularly. In simple words, it can be said that the message you sent to your customer will be read within few days or hours.

  1. Free Marketing

Email marketing is the most effective and lucrative method of online marketing. If you go with pay per click (PPC) campaign, you will have to spend dollars. You need to do the same if you select affiliate marketing and other similar techniques. Having your ads and banners are costly whereas an email must be created by you if you want. Though, there is software and services that gives you with the most efficient template for your marketing emails.

  1. You Can Show More Content

Banners or ads that appear on different websites comprise of very little information. The message must be delivered with handful of words that is a quick task. On the contrary, in emails you can show as much content as you want. Hence, in an email you can send your customers the text part along with pictures and videos that are apt for your marketing approach.

  1. Personalization

When you want to target a small number of customers, you must work by personalizing the emails. Actually, there is now software that goes inside your contact database and selects the names of the customers to whom you are sending their emails along with the names.

  1. Easy to Track

Your email marketing campaign is very much easier for keeping a track of than before. This is made possible with email tracking software. All you need to do is select a template from a list of templates which are available with you and after that send the email. After the email is send you can see the figures, to know that which customer have visited your website or purchased your products in response with your emails.

  1. Easy Experimentation

With email marketing you can experiment your emails by selecting the templates and inserting your desired details. You can make changes in headings of your email, color of buttons or font of the text or something else that you want to check for seeing the combination that your customers responds to.

Therefore, the above benefits highlight that how valuable email marketing metrics are as this drives in real tangible results.

You can also read about Best Practices in Email Marketing.

Nitin KhannaEmail Marketingdigital marketing,email marketing,email marketing benefits,Nitin KhannaEmail marketing is considered as one of the best methods of digital marketing. I, Nitin Khanna, a US Based Entrepreneur from my experience has encountered that it is the most powerful method for the businesses in promoting their products, brands and services. This is the reason that why at...Portland, Oregon Based Internet Marketing Expert